Miller Fortune Tells Beer Drinkers 'Your Fortune Awaits'
CHICAGO, Feb. 18, 2014 /PRNewswire/ -- Miller Fortune, developed to compete within spirits occasions is the newest brewing innovation from Miller Brewing Company. Now available nationwide, Miller Fortune is an un-distilled, spirited golden lager with a rich, balanced taste and 6.9 percent alcohol by volume (ABV).
The jet black bottle is adorned with a Miller script "M," a nod to Miller's time honored brewing reputation. Miller Fortune is brewed with specially-roasted caramel malt and cascade hops for a moderately bitter flavor with a hint of sweetness. It's best served in a rocks glass.
"The beer industry is constantly evolving and consumers are looking for new products and flavors," said MillerCoors CMO Andy England. "We developed Miller Fortune to provide consumers with a unique and deliciously balanced option to elevate their drinking experience."
The Miller Fortune launch will be supported with a comprehensive marketing campaign, including bartender engagement programs, influencer events, as well as digital, mobile and social activations with media partners such as Urban Daddy, GQ, ESPN, Rolling Stone and Complex. Television and out-of-home advertising for Miller Fortune will begin on March 3.
Miller Fortune is available in bottles in the on-premise, 6- and 12-pack bottles and 16- and 24-ounce battleship gray cans in the off-premise.