As many as 6.5 million units could sell during the weekend, one analyst said, but others wonder whether the phones can compete with Google's Android.
The Nasdaq is up big this year, but the companies leading the gains may not be the ones you think.
As the new Apple iPhone hits stores today, Will Power, R.W. Baird, and Scott Kessler, S&P Capital IQ, debate buy ratings on the tech giant.
"We sold our Apple a few days after they showed the new iPhones," Light Street Capital's Glen Kacher says.
CNBC's Jon Fortt and Courtney Reagan report on Apple's new product launch day, where some iPhone launch day veterans were approached by a sponsor.
Apple's iPhone is losing the smartphone wars in emerging Asian markets, Glen Kacher of Light Street Capital Management says.
European shares fell lower on Friday, mirroring the negative sentiment in the U.S., after St. Louis Fed President James Bullard said the U.S. central bank could taper its $85-billion-a-month bond-buying program during its October meeting.
Steve Milunovich, UBS, discusses Apple's strategy to continuing making high end phones, as the tech giant launches the newest versions of its smartphone in a highly competitive market.
The latest iPhones sparked record lines, said Piper Jaffray's Gene Munster. But he cautioned that it's not time for an Apple 'victory lap' yet.
Apple CEO Tim Cook showed up at an Apple store as fans lined up to buy the new iPhone 5C and 5S, reports CNBC's Jon Fortt. And Bruce Tognazzini, Apple employee #66, shares his views on Apple's new smartphone features, and why an iWatch will be a "killer product."
Arturas Rosenbacher, IO Capital founding partner, explains why his firm donated $10,000 for a hacking competition to break Apple's security features.
CNBC's Jon Fortt and Courtney Reagan report on what's attracting smartphone users to Apple's new iPhones 5C and 5S. And Ina Fried, AllThingsDigital, andPete Pachal, Mashable, discuss whether Apple's new product will deliver.
Lots of well-known names have recently announced IPO plans, including the owners of the Empire State Building.
Apple's iTunes Radio poses a threat to Pandora, but some market pros think there's enough demand in the streaming music business to go around.
Hackers are gearing up for iPhone 5S release with a contest to crack its fingerprint scanner.
Following are some of the key components for the iPhone 5S and their makers that have been identified so far.
U.S. stock index futures dipped into negative territory as after St. Louis Fed President James Bullard said the central bank could taper its $85-billion-a-month bond-buying program during its October meeting.
Lines at the company's stores around the country have been impressive, reports CNBC's Courtney Reagan.
Some of the names on the move ahead of the open.
Microsoft CEO Steve Ballmer has made a plea to investors to support his vision of the company as a unified devices and services powerhouse.