Wonder Bread generated nearly half a billion dollars in sales for its owner Flowers Foods in 2022. However, healthier alternatives like whole wheat bread and sourdough now dominate the U.S. bread market. While Wonder Bread is not nearly as popular as it once was, it remains a stable contributor of its parent company's total portfolio.
For the last few decades, modern diets have slammed fresh bread. According to Nielsen, total bread sales in the United States have been stagnant since 2015, showing little to no growth leading up to 2020. But bread is making a comeback, specifically sourdough bread. A study conducted by Grand View Research saw the market value of sourdough jump from $298.7 million in 2014 to $2.4 billion in 2018. Sales of sourdough bread grew 11.6 percent from 2015 to 2019, to over $325.9 million.
Ringing today's opening bell are Flowers Foods CEO Allen Shiver, at the NYSE; and Danish Biotech Conference Ambassador Anne Dorte Riggelsen, Royal Consulate General of Denmark in New York, and Senior Life Science Advisor Megan Dow, at the Nasdaq.
Today's bell ringers are Flowers Foods CEO Allen Shiver, at the NYSE; and Danish Biotech Conference Ambassador Anne Dorte Riggelsen, Consulate General of Denmark in New York, and Senior Life Science Advisor Megan Dow, at the Nasdaq.