European equities ticked higher on Friday after a strong U.S. jobs data, while Greece's talks with Germany were met with mixed success.
Susan Cameron is confident regulators will allow the tobacco giant to acquire Lorillard for $24.7 billion.
Worldwide merger and acquisition activity has reached $2 trillion so far this year, up 75 percent from last year, according to Thomson Reuters data.
A huge merger between tobacco giants Reynolds American and Lorillard will see electronic cigarette leader blu go to another company.
Reynolds American's purchase of Lorillard has plenty of benefits for the rival U.S. firms, but the real winner is British American Tobacco.
Reynolds American on Tuesday announced plans to acquire Lorillard in a deal the company valued at $27.4 billion.
European shares ended the day flat, as traders shrugged off some concerns about the condition of Portugal's banking sector.
Sources told CNBC that a Lorillard and Reynolds American merger is weeks away, although the companies have not fully negotiated terms.
European shares closed mixed on Tuesday, after the German benchmark DAX hit an all-time high.
A merger between Reynolds American and Lorillard would have benefits in their domestic market. It could also kick off more deals overseas.
A court ruling to restrict the sale of e-cigarettes in France this week could knock the nascent e-cigarette industry off course.
European equities closed higher on Thursday on euro zone data and a positive handover from Wall Street boosting investor sentiment.
The CEO of Imperial Tobacco Group said 2014 will be a key year for innovation as the group looks at products "adjacent to tobacco".
Alison Cooper, CEO of Imperial Tobacco, talks about innovation and reveals the group has hired the inventor of e-cigarettes.
Alison Cooper, CEO of Imperial Tobacco, says the group's performance was very robust in spite of the tough environment and its "transition" program.
European shares closed sharply lower on Thursday after two different U.S. economic reports were released and as U.S. indexes saw their biggest one-day drops since June.
Traditional tobacco companies need to adapt to the rise of electronic cigarettes - or e-cigarettes - ahead of the product becoming regulated in the U.K., according to an analyst at Berenberg Bank.
Alison Cooper, CEO of Imperial Tobacco, said cigarette and tobacco sales in Germany were "excellent," despite EU weakness.
Alison Cooper, CEO of Imperial Tobacco, highlights the rise of illicit tobacco products following quarterly results and explains why it will continue to lobby the EU.
Banks, retailers and many others may have suffered during Europe's downturn but the tobacco sector has remained rock solid during a time of weak consumer spending.