The struggling department store chain is poised to open the first of its new home goods boutiques, a launch that Johnson himself has called "pivotal" to his efforts to revive Penney.
CNBC's Courtney Reagan reports JC Penney is changing its pricing strategy; and the "Street Signs" crew discusses.
JC Penney is embracing a new sales tactic, and Google has selected 8,000 people to test its glasses, making them pay $1,500 and fly to New York, Los Angeles, or San Francisco to get their hands on them. CNBC's Cindy Perman and Bob Pisani discuss.
On Sunday, millions of real-time TV viewers will be faced with a difficult decision: watch the season finale of AMC's "The Walking Dead" or the season premiere of HBO's "Game of Thrones."
In the midst of two retail turnaround attempts, Best Buy stock has nearly doubled while J.C. Penney's stock has crumbled. But only one company seems to be showing turnaround progress, analysts told CNBC.
While Best Buy is bouncing back, JP Penney is not. Anthony Chukumba, BB&T Capital Markets; and Rick Snyder, Maxim Group, discuss what JCP needs to make a turnaround.
Cramer is seeing signs of a bull market in retailers and blue chip stocks and said a significant revaluation is happening right now as investors shift to tried-and-true companies.
Some of the names on the move ahead of the open Monday:
Chuck Bath, named "Ultimate Stock Picker" by Morningstar, likes a couple of names.
Stock index futures hovered around the flatline Thursday following the weekly jobless claims report, while uncertainty in Cyprus kept investors on edge.
Some of the names on the move ahead of the open.
J.C. Penney said fixing its performance could take more time than expected, and it suggested that any change in strategy could be expensive.
Stocks closed in the red Monday, with the S&P 500 moving further away from its all-time high, amid worries over the bailout news in Cyprus and over fears the euro zone's bigger troubled economies such as Spain and Italy may follow suit.
JC Penney is having a monster day after Oppenheimer said the retailer's big bet on "Joe Fresh" stores appear to be paying off, with Stacey Widlitz, S.W. Retail Advisors, weighs in.
J.C. Penney shares surged Monday after a research note flagged promising early customer response to the department store chain's weekend launch of Joe Fresh shops within its stores.
Take a look at some of Monday's midday movers:
The retailer's stock is popping after launching its Joe Fresh brand this past weekend. Dana Telsey, Telsey Advisory Group CEO, weighs in on the early read on JC Penney's turnaround plan.
JC Penney's latest retail campaign isn't a long-term strategy, Jonathan Salem Baskin says.
J.C. Penney on Friday opened 681 Joe Fresh stores-within-a-store in hopes of reinvigorating its revenues and retail image by attracting new customers without alienating its long-time loyal shoppers.
Jonathan Salem Baskin, author of "Branding Only Works on Cattle," explains whether JC Penney's Joe Fresh line can save the retailer. "The problem is that Joe Fresh isn't the next iPhone," he says.