Oklahoma City Thunder's Kevin Durant signed a major new shoe deal with Nike, rejecting an offer from Under Armour.
Some of the names on the move ahead of the open.
Collette Wixom is saving for her four-year-old son's college tuition by featuring him in branded attire on social media, with a following of 175,000.
Investors have been banking on a decline in the popularity of golf, with stocks that have exposure to the sport seeing an increase in short interest.
The U.S. men's footwear market grew 8 percent over the past two years through May, twice the rate seen by women's.
Four stock plays the "Fast Money" traders are watching could be on the verge of a serious move higher.
At just 27 years old, Maria Sharapova not only a tennis superstar, but a budding entrepreneur.
Coming off his latest major win, golfer Rory McIlroy told CNBC he feels a duty to help drive the popularity of the sport as participation levels slide.
Labor leaders in Cambodia knew they had a strong case for higher wages: they had already compared notes with activists in neighboring countries.
A growing trend in casual wear is all about comfort and denim is still struggling to find its place, and leaving some companies in a tough spot.
Companies across industry groups—from food to technology to health care—are raising costs for the consumer.
Stocks declined Thursday, with sentiment hit by a larger-than-expected drop in European inflation.
Bricks-and-mortar locations need to undergo a complete makeover to stay relevant 25 years down the line, experts said.
A story went viral about Alibaba selling a version of Jeff Koons' famous balloon dogs for only $500. But since then, the dogs have disappeared.
Athletic shoemaker Puma teamed up with one of England's top-flight soccer clubs, Arsenal FC, to promote a sponsorship deal.
On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.
U.S. stocks closed little changed on Thursday, with the S&P touching highs, as investors weighed mostly upbeat earnings and mixed economic reports.
A new ad from Jordan Brand has given the Internet goosebumps.
Some users find that their bands actually make them pack on the pounds as opposed to shedding weight. The TODAY Show reports.
Darren Heitner, Founder of Heitner Legal, explains why Adidas remains ahead of rival Nike in the marketing war this World Cup.