Thanks to mobile data, experts say companies like Google can find patterns in consumer behavior to predict what goods they may need.
Some of the names on the move ahead of the open.
On the heels of brands pulling their ads from Breitbart, some are questioning whether they want to be associated with controversial content.
European markets closed lower Monday as revelations over the weekend increased uncertainty over the upcoming U.S. presidential election.
Low growth is the biggest problem for profit making, the CEO of the world's largest advertising firm by revenues told CNBC.
WPP CEO, Martin Sorrell, reveals the main fear that could give him and the markets a fright. And it’s not the U.S. election outcome.
WPP CEO, Martin Sorrell, weighs in on the AT&T deal with Time Warner, and whether the telecoms company is set to overpay for the cable company.
WPP CEO, Martin Sorrell, talks about its data investment management division, and the challenges it currently faces.
Sir Martin Sorrell, CEO of WPP, says his company will place over $5 billion of media spending with Google in 2016, he told CNBC's Carolin Roth.
Speaking in London, Sir Martin Sorrell, CEO of WPP, comments on a new US report highlighting a lack of transparency in the Japanese media market.
Consolidation is inevitable and the proposed 2013 merger between Omnicom and Publicis failed for ‘social’ reasons, says WPP CEO Sir Martin Sorrell.
Future entrepreneurs should learn coding and Chinese, Sir Martin Sorrell, CEO of WPP, tells CNBC’s Carolin Roth at London's Festival of Marketing.
Brands are betting that the immersive VR experience will become great for advertising.
Vice and WPP will create an advertising platform across all of its global properties, cementing it as a large mutliscreen ad force.
European stocks finished mixed on Wednesday, as investors focused on volatility in commodity markets and looked ahead to a speech by the Federal Reserve chair later on this week.
WPP CEO Martin Sorrell talks about what governments need to do to prop up their economies, while commenting on globalization.
The advertising group expects full-year revenue growth to be "well over" 3 percent, compared with a previous forecast of "over" 3 percent.
WPP CEO, Sir Martin Sorrell discusses the recent decisions by the Bank of England, while commenting on life in a post-Brexit world.
WPP CEO, Sir Martin Sorrell talks about the advertising giant’s latest set of earnings and its outlook while discussing what’s been giving a boost to the industry.
WPP CEO, Sir Martin Sorrell and CNBC’s Steve Sedgwick talks about the advertising and how it played out during the 2016 Olympics Games in Rio.