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The Aura at the Mall

Chances are you’ll spend more time in shopping malls this holiday season -- perhaps because virtually all of them will have longer business hours -- so you may want to know a bit more about your surroundings.

Life At The Mall

  • Most malls began decorating November 1
  • The percentage of malls that are decorating for holidays other than Christmas (Hanukah, Kwanza): 9
  • The holiday song played most frequently last year was "Jingle Bells"
  • The second-most frequently played song was "White Christmas"
  • The percentage of malls that will be hosting charity events this season: 77
  • The percentage of malls that will offer extra services such as gift wrapping: 61

Source: The International Council of Shopping Centers