North American International Auto Show: Schedule of Events

The world's automakers unveil their new models Sunday at the Detroit auto show and cnbc.com gives you the first look. Special all-day coverage live from Detroit on our live player.

Schedule of events for Sunday January 7th:

10:30 am - 11:10 am: Chrysler Group

12:15 am - 12:45 pm: Ford Motor Company (airs on tape delay)

12:45 pm- 1:10 pm: General Motors

1:20 pm - 1:45 pm: Acura

1:45 pm - 2:15 pm: Toyota (airs on tape delay)

2:30 pm - 2:55 pm: Mercedes-Benz

3:05 pm - 3:30 pm: Nissan

3:40 pm - 4:05 pm: BMW

4:15 pm - 4:40 pm: Lamborghini

4:50 pm - 5:15 pm: Subaru

5:25 pm - 5:50 pm: Rolls-Royce