The Credit Suisse campaign, which starts on January 16, 2006, launches on air as CNBC's new global program, "Worldwide Exchange," gets in to its stride. "Worldwide Exchange" is the first truly global daily news program, with anchors in Singapore, London and New York. The program delivers in-depth analysis of world-wide trends which are influencing international investors.
Credit Suisse will have commercial spots across the entire CNBC global network –- CNBC in the US, Europe and in Asia Pacific -– during the breaks in "Worldwide Exchange," which airs simultaneously around the world: 10 a.m. - 12 noon CET (9 a.m. - 11 a.m. UK); 4 a.m. - 6 a.m. ET in the U.S. and 5 p.m. - 7 p.m. SING in Asia. This will be enhanced in Asia and the U.S., where Credit Suisse has lead sponsorship of the program and "tune in" promotional spots running throughout each week.
Adrian New, SVP, Sales Director, CNBC in Asia Pacific said: "This is a pioneering deal for CNBC. Credit Suisse is our first major global commercial partner for 'Worldwide Exchange' and we're delighted they recognize the influence of CNBC as a powerful platform from which to communicate their key marketing messages to a high-level, elite audience worldwide."
Charles Naylor, Head of Corporate Communications at Credit Suisse said: "It is extremely important that our re-branding campaign is communicated effectively and efficiently to our stakeholders globally. CNBC offers the ideal environment for us to reach our audience and leverage the Credit Suisse heritage as well as communicate our new direction."
CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information. The network's Business Day programming (weekdays from 4:00 a.m. – 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and is widely recognized as the leader in real-time business news and analysis. CNBC primetime and weekends offer broad-based news, business and political talk programming. In addition to being seen in North America, South America and the Caribbean, CNBC is also incorporated into CNBC Europe and CNBC Asia Pacific programming.
About CNBC Europe:
CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEO's and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and 340,000 hotel rooms throughout Europe, the Middle East and Africa.
About CNBC Asia Pacific:
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides eight hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 34 countries across the Asia Pacific region. CNBC Asia Pacific also has a strategic alliance with China Business Network, a subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks, and well as broadband. CNBC content is also distributed on the 3G platform through selective markets. The website address is www.cnbcasia.com.
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