America loves a winner. But when that victor is a supposedly "foreign" automaker steadily devouring U.S. market share, the story might be more complicated. Two motor-vehicle experts joined "Street Signs" to examine Toyota Motor's role in the Midwest.
Steven Adler, CEO of Charity Brands Marketing, said that in America's geographic heartland, "consumers are concerned and patriotic" -- which could spell rising economic nationalism. The CEO told CNBC's Erin Burnett that in order to win Midwestern hearts and minds, Japan-based Toyota would need to marry itself to star-spangled issues, such as "veterans' causes" and Congressional Medal of Honor" presentations. He also questioned whether traditionally non-urban racing enthusiasts "especially NASCAR fans" would embrace "or even care about" Toyota's green initatives.