On Fast Money, our team covers what you need to know now, in order to make money tomorrow. General Mills (GIS), the maker of Pillsbury, Cheerios, and more, comes out with earnings on Thursday, before the bell. You have only one day to make your move – what is it?
Eric Bolling says he likes all the food stocks. He recommends owning General Mills before earnings and adds take a look at Smuckers (SJM). After all, with a name like Smuckers it has to be good.
Jeff Macke adds that General Mills is going to come in strong and he’s a buyer. He recommends getting long in this stock.
Dylan asks with the rising cost of commodities – how does a company such as General Mills maintain margins.
Jeff shoots back, “Have you seen the price of cereal?” In other words, the increases are passed along to consumers.