After years of being concentrated in two regions, emerging market interest is spreading all across Asia, Harish Manwani, president of Asia Africa for Unilever, told "Squawk Box Europe."
“The point of difference is we are seeing far widespread growth across Asia, it’s not just China and India," Manwani said. "You look at Indonesia, Vietnam, Africa or Turkey, we’re seeing an all-round growth … and in my mind that is what’s different this time.”
The recent rush to join in with Asian growth has far from saturated the market place according to Manwani.
“There is a long way to go before you can call these markets mature (and there are) still big opportunities in terms of market development, penetration of products is still relatively low," he said.
Opportunities exit both at the top end of the market and the bottom, given the large swaths of population living in rural areas that have limited access to consumer products, Manwani added.