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Pop Trade - Sporting Goods

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With The NCAA Tournament dribbling to a close, Major League Baseball in full swing, and The Masters Golf Tournament starting this week -- sports season is reaching a fever pitch. With all that going on, we couldn’t help but wonder if sporting goods stores look like a play?

Of all the retailers in this space, Dick's Sporting Goods (DKS) is pummeling the competition. They are up 15% in the last month as the company eschewed fickle fashion trends and focused on the serious athlete in all of us.

However, with competition for athletic apparel heating up, how will Dick's continue to dominate?



The company’s Chief Executive, Ed Stack joins the guys for this conversation on the Fast Line.

Dylan Ratigan says other sporting goods stores have failed miserably when they scaled up. Why is Dick’s a success?

Mr. Stack explains he grew the company in concentric circles from upstate New York and Central Pennsylvania and just continued from there. By contrast, other companies that failed just got too big… too fast.

Dylan asks who’s Dick?

Mr. Stack says Dick was his Dad, who started the business.

After the interview, Dylan asks what’s the trade and Jeff Macke says DKS is doing well. Don’t bet against them.

Guy Adami agrees with Jeff.

Eric Bolling adds that Nike (NKE) has done fantastically well over the same period.

Tim Strazzini likes Cabela’s (CAB).

Symbol
Price
 
Change
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CAI
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DKS
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Questions? Comments? fastmoney@cnbc.com

Trader disclosure:
On APR 2, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders Bolling Owns (ICE), (NMX), (DIS) , Gold, Silver, Pali Capital Is A Market Maker In (NIHD), Pali Capital Is A Market Maker In (NEWC), Strazzini owns (T), WWE Programs Air On SciFi And USA, Networks Of NBC Universal, NBC Universal Is The Parent Company Of CNBC