CNBC Europe, the leading pan-European financial and business TV channel, is launching a new broadband streaming service next week, 9th October 2003 . The channel says that the move is part of its strategy to provide real-time financial and business information for a multi-platform environment.
The new service, CNBC Europe Broadband, has been developed in partnership with Astream.net, one of the UK's leading streaming providers. It is a subscription-payment service and will give users access to the channel via their PC, with internet delivered, 'live', 24/7 programming.
Mick Buckley, VP and Commercial Director, CNBC Europe says: "This is an exciting development for the channel. We want to be able to deliver our content when and where our viewers want it and having a streaming product is an important part of our development strategy."
The new service builds on other multi-platform initiatives such as the CNBC Europe Mobile audio service currently available throughout Europe and the hourly video clips which are available to Cantor Mobile subscribers in the UK.
Business users can subscribe to CNBC Europe Broadband via a rate card arrangement with CNBC Europe, while individual residential users can subscribe via the CNBC Europe website or pay for 24 hour access using SMS
Mark Wilson, Commercial Director, Astream.net says: "The key to ensuring the success of this Net TV channel for CNBC Europe comes from our ability to manage and protect the stream. New developments in DRM (Digital Rights Management), allow us to track existing users and protect the content, thus securing its premium status.
Established in 1999 Astream.net is the UK's leading provider of streaming services, adding live and on demand video to existing web sites in order to improve communication and increase revenue for their clients. Clients include Procter&Gamble, MTV, Discovery Channel, Royal&SunAlliance, Lonely Planet, GlaxoSmithKline, and The History Channel.