CNBC Europe, the leading pan-European financial and business TV channel, has grown its monthly reach to 5.25 million, according to the latest EMS survey of pan-European media, published today, 26 June 2003. In the survey, which measures Europe's top 20 per cent income earners, CNBC Europe has proved itself to have the greatest affinity with CEOs than any other channel.
Highlights of survey:
· More people than ever before are viewing CNBC Europe, with a 7 per cent uplift in monthly reach to 5.25 million
· A higher proportion of CNBC Europe's audience is made up of CEOs than any other channel in the survey
· CNBC Europe has grown its weekly audience of CEOs by 15 per cent, senior managers by 40 per cent and influential opinion leaders by 6 per cent.
Mick Buckley, Commerical Director, CNBC Europe says: "These latest figures firmly position CNBC Europe as the leading channel for CEOs and business leaders, who not only choose to watch the channel as a source of information, but also choose to appear on the channel when announcing important company information."
"Our affinity with this audience group is second to none and the channel is the most consistent in terms of delivering the high quality audience group which advertisers are seeking."
In terms of audience, the EMS survey shows CNBC Europe has increased viewing amongst:
· Frequent flyers/business travel (up 9 per cent monthly)
· Senior management ( up 54 per cent monthly)
· CEOs/chairmen (up 6 per cent monthly; 17 per cent weekly)
· Influential opinion leaders (up 6 per cent monthly)
Buckley continued: "This is a good performance in terms of the increase in monthly and weekly viewers and in terms of the quality of our audience. It is also good news for PETV which has grown audience in the face of fragmentation. However, EMS provides only part of the story. CNBC Europe's own research goes beyond this survey showing a particularly strong performance in the UK and Germany, with year on year audience growth of 47 per cent and 74 per cent respectively. At the same time, 76 per cent of our audience acts on information it receives from the channel."*
"We look forward to building on this performance and having recently implemented a number of programming changes, increasing the depth of coverage and analytical discussion, we expect to drive our ratings further over the coming months."
* CNBC Europe Viewertrack Survey 2003