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The Auto Industry – Running on Empty? Top Auto Executives and Commentators to be Interviewed on the Next Global Players with Sabine Christiansen

BROADCAST ON CNBC Europe:
Thursday, 2 March at 19.00 CET (analogue cable & satellite)
Thursday, 2 March at 22.00 CET (digital cable & satellite)
Sunday, 5 March at 20.00 CET (repeat on digital cable & satellite)

Top motor industry executives and commentators gathering for the 76th International Motor Show in Geneva, will be the panel guests discussing the key issues on the next edition of CNBC’s Global Players with Sabine Christiansen.

The internal combustion engine displayed 100 years ago at the Motor Show, was a startling innovation but today, with oil reserves dwindling and gas prices soaring, it's looking increasingly obsolete. Is the auto industry prepared for the ‘end of oil’? At the same time Western manufacturers are being overtaken by high speed competitors from Asia offering not only cheaper, but also more innovative models. How can they possibly compete with prices and wages in China and India?

These are some of the critical issues and trends that will be discussed by a distinguished panel of auto executives and industry experts. The panel will consist of:
Thomas LaSorda - CEO and President Chrysler Group and Board of Management DaimlerChrysler
Ravi Kant - COO, Tata Motors
Jean Ziegler - United Nations, Special Rapporteur
Angus Mackenzie - Editor in Chief, Motor Trend magazine

Sabine Christiansen said of her second show with CNBC, “The auto industry remains at the core of many economies around the world, but they are now under increasing pressure from newer and more flexible markets. I look forward to discussing the issues with key players in the industry and giving CNBC viewers around the world with the insight and analysis that they need to act on.”

Sabine Christiansen, Germany’s most watched and most important political television presenter, is the host of CNBC Europe’s new 12 part series, Global Players with Sabine Christiansen. Each of the special programmes consists of hard-hitting dialogue with top international political and business leaders, and is produced on location at key international events from around the world. Global Players with Sabine Christiansen airs around the world on CNBC and is produced and directed by TV21 and CNBC Europe.

In the first programme in the series, which aired earlier this month, Sabine Christiansen conducted a one-on-one interview with Donald H. Rumsfeld, US Secretary of Defense. This was followed by an insightful panel discussion on Iran’s nuclear programme with Konstantin Kosachev, chairman of the Russian parliament’s international affairs committee; James Woolsey, former CIA director; Zhang Zhijun, senior Chinese Communist official and Pierre Lelouche, French MP and chairman of the NATO parliamentary assembly.

About CNBC

CNBC is the recognised global leader in business news, providing real-time financial market coverage and business information. The network's Business Day programming (weekdays from 4:00am - 7:00pm ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and is widely recognized as the leader in real-time business news and analysis. CNBC primetime and weekends offer broad-based news, business and political talk programming. In addition to being seen in North America, South America and the Caribbean, CNBC is also incorporated into CNBC Europe and CNBC Asia Pacific programming.

About CNBC Europe

CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEO's and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and 340,000 hotel rooms throughout Europe, the Middle East and Africa.

About TV 21

TV 21 is Germany's third largest company producing TV news programming. Main client is ARD, the biggest European broadcaster besides the BBC. TV 21 is owned by Sabine Christiansen and Dr. Michael Heiks. It produces high quality talk shows, information and documentaries on political and economic issues.

For further information

CNBC Europe
Charlotte Blenkinsop/Hugo Foulds
+44 (0)20 7653 9448 / 9398

TV 21
Michael Ortmanns
+49 30 59 00 35 540

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