Advertising revenues up 63% year-on-year fuelled by growth in branded content campaigns
CNBC Europe, the leading pan-European business and financial TV channel, reported very strong first-half year advertising growth.
Advertising revenue increased by 63 per cent year-on-year in the first six months, with 22 new advertisers on the network including Air France, Allianz, Credit Suisse, Fortis, IBM, Orange Business Services, Qatar Financial Centre and Societe Generale.
The network saw particularly strong advertising growth in Germany and France where revenue has more than doubled in the first six months of the year.
Strong growth was also attributed to the increase in branded content and creative client solutions, including campaigns for Shell International, IBM and NYMEX. Revenue from this relatively new genre of programming grew by 116 per cent in the first half of the year.
CNBC Europe expects the growth in branded content campaigns to continue as an increasing number of international corporations look at creative ways to engage their audience outside of the traditional advertising environment.
Mick Buckley, president and CEO of CNBC Europe said, “We’ve had an exceptionally strong first-half of the year. Our strategy over the last 18 months has been to strengthen our editorial output, while expanding our commercial and in-house creative services teams to offer clients bespoke solutions.
“This approach has enabled us to grow our viewership and offer advertisers an integrated solution that gives them more than a purely on-air presence, leveraging this activity on-line and at events.
“We are now reaping the benefits of our strategy. We are attracting new advertisers to the network and we are seeing existing advertisers increase the weight of their activity, with the average spend per client increasing by 33 per cent.
“We have also seen excellent growth in European advertisers wanting to reach CNBC’s global audience. This year we have more than doubled revenues from advertising into the US and Asia and I expect this to continue, fuelled by the continuing high level of cross border and international M&A activity.
“With our viewership continuing to grow, CNBC has now become a ‘must have buy’ for global advertisers who want to engage the business elite - one of the most sought after and difficult to reach TV audiences in Europe,” concluded Buckley.
For more information, please contact:
Charlotte Blenkinsop / Hugo Foulds
+44 20 7653 9448 / 9398
About CNBC Europe
CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and thousands of four and five star hotel rooms throughout Europe, the Middle East and Africa. CNBC Europe is wholly owned subsidiary of NBC Universal. NBC Universal is the broadcasting unit of the General Electric Company (GE).
The latest EMS 2006 results showed that CNBC Europe has grown its viewership to 5.9 million viewers a month and 9.6 million viewers annually.