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CNBC's Schacknow: Crow Shows Talons; Ye Old Citi Video

Serendipity Strikes
Much like life itself, we often plan segments for our shows that don’t quite work out as we’d hoped. But we also have occasions where completely unplanned events worked out perfectly. Almost as if we’d planned them.

Serendipity (one of my favorite words) struck this morning as we were getting ready for a “Squawk Box” segment featuring viewer e-mails. In this case, we’d gotten the most response about an interview CNBC's Joe Kernen did with singer Sheryl Crow and global warming activist Laurie David on Tuesday, with Crow in the midst of a singing tour designed to expand awareness of the global warming issue.

As the staff was preparing graphic elements for the e-mail segment, I was asked if I knew how to spell Sheryl Crow’s name. I thought I knew, but the brain plays funny tricks early in the morning, so I decided to check by going to Ms. Crow’s web site.

There on the front page, I saw not only the proper spelling, but also a link entitled “Sheryl’s blog.” I wondered if she’d said anything about the interview. I clicked. She had, indeed -- in the form of a scathing (and in my opinion, unfair) indictment of Joe’s line of questioning.

We quickly forwarded a copy to Joe and prepared a few graphics, and the blog became an integral part of the segment. I’m guessing Joe won’t be at the record store today buying a Sheryl Crow CD.

Touring The "Citi"
You wouldn’t believe how much trouble a company name change can cause -- not just for the company itself, but for media outlets like us that cover its day-to-day activities.

I detailed in a prior blog how Citigroup recently decided to rebrand itself as just “Citi” on its bank branches, as well as dispatching the red umbrella trademark back to its original owner, Travelers Insurance.

This morning, CNBC’s Erin Burnett scored the first interview with Chief Operating Officer Robert Druskin moments after Citi announced it was cutting 17 thousand jobs.

The Citigroup (oops!) people who helped set up the interview were very insistent that we use “Citi” and not “Citigroup” in references to the company. Citigroup is still the official name, but we like to be as up-to-date as possible. Unfortunately, we noticed that much of our accompanying video had the old Citibank (or Citigroup) logo with the red umbrella.

Luckily, our ace tape producer Dean Meelarp was able to find some newer video with the up-to-date logo, and we were quickly restored to corporate correctness. I’m guessing it took Citi a lot longer to replace all the stationery, business cards and building logos.