Singapore, 19 March, 2007 – CNBC, First in Business Worldwide, is expanding in the Asia Pacific and will be launching New Programs, from New Places, with New Faces from 26th March 2007.
“Our new programming strategy aims to provide more powerful and in depth business and financial news coverage, offering audiences exactly what they need during the business weekday,” said John Casey, Director of News and Programming, CNBC Asia Pacific. “CNBC will provide global and regional news with local relevance, focusing more on high impact, fast moving real time market action from around the world, which audiences are able to act on.”
CNBC will kick start the day with a fast and action packed morning program from Australia - Squawk Australia, a prequel to the Australian Market, offering forecasts and financial analysis before the opening of the Australian Stock Exchange. Australia being the first major market to open in the region, sets the agenda and predicts the market movements for the rest of Asia, and CNBC will be there LIVE – having first hand access to business and financial news and news makers. Squawk Australia will be broadcast from a new facility, based in the financial business district in Sydney, and will be anchored by Jeffrey James, a seasoned international journalist who has worked extensively for 20 years in Australia, Asia and Europe.
As the markets are set to open in Asia, Squawk Australia will be followed by the new and more dynamic Squawk Box. Offering news you can use, Squawk Box breaks the biggest business stories in the region and provides global news and analysis with regional relevance. Co-anchored by Martin Soong and Amanda Drury – Asia’s top business journalists meet Asia’s top business news makers, discussing Asia’s top business and financial stories. Viewers are also invited to discuss, debate and deliberate the big news stories with experts who are on the air. With live reporting from other major financial capitals in the region, Squawk Box will embody the best of regional broadcast business journalism.
CNBC Asia Pacific (Singapore)
Tel: +65 6326 1123