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Singapore Minister Officially Launches CNBC’s Fully Digital Newsroom

Singapore, 13 December, 2005 – Singapore Minister for Information Communications and the Arts, Dr Lee Boon Yang, today launched Singapore’s first fully digital newsrooms at CNBC’s Asia Pacific headquarters in Singapore. In line with its commitment towards continuously providing the most timely, relevant and respected business news programming in the region, CNBC, the world leader in business news, is also Singapore’s first broadcaster to go tapeless with state-of-the art digital technology and a shared storage media network system. The broadcaster recently completed the upgrading of its newsrooms in Singapore, Hong Kong and Tokyo this year.

With these cutting-edge technological solutions, CNBC will gain access to a range of new capabilities, including direct media ingest and play-to-air, simultaneous real-time editing, and a system for shared storage. The new workflow will also offer fast access to media material with features such as high-resolution clip browsing in the newsroom as well as segment editing using a system designed for journalists as a high resolution story composition tool. The all-digital environment will significantly increase news workflow and production capacity and enable the producers and editors at CNBC to handle breaking business, political and world news stories with greater accuracy and ease.

Alexander P Brown, President & CEO, CNBC Asia Pacific, said, “we are proud to have one of the few fully integrated digital newsroom environments in the region. This is testament of CNBC’s continued leadership with the adoption of the latest in digital media technology and we are confident that these new technologies will equip us to achieve even higher levels of programming excellence.”

Singapore Minister for Information, Communications and the Arts, Dr Lee Boon Yang, said, “the government fully supports the development of the digital media industry across the media supply chain and CNBC’s technological investments are in completely line with our goal of positioning Singapore as a media hub for world-class players.”

The Singapore government announced last week that they plan to pump S$1 billion (US$588 million) into developing the digital media industry. The Economic Development Board has earmarked the money over the next 10 years and estimates that the industry will be contributing S$10 billion a year to the economy by 2018. Some 6,000 new jobs will be created and another 24,000 jobs are likely through economic spin-offs.”

About CNBC Asia Pacific

CNBC is the undisputed world leader in business news and information, providing viewers the world over with insight, analysis and real-time access to market data and indispensable business information.

Headquartered in Singapore, CNBC Asia Pacific is a business news and information service of NBC Universal and Dow Jones & Company. NBC Universal is the broadcasting unit of General Electric Company, one of the most successful companies in the world; Dow Jones, the publisher of The Wall Street Journal and its international and online editions, is a provider of vital world business and financial information.

CNBC Asia Pacific’s channels, which include CNBC Asia, CNBC-TV18 (India), Nikkei-CNBC (Japan), CNBC Australia, CNBC Singapore and CNBC Hong Kong, are available in over 34 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks. The website address is www.cnbcasia.com.

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