Singapore, 3 July 2006 – CNBC, the world leader in business news, has announced its collaboration with Shell International on CNBC’s highly acclaimed Questions for the Future program, for the second year in a row. Questions for the Future will air on CNBC in Europe and Asia.
The Questions for the Future series focuses on exploring solutions to global energy issues and examines their impact on business and society. It maintains its core format of round-table discussions with a panel of senior business leaders, representatives from NGOs and world economic commentators. The series consists of four half-hour programs, each with different panel members, and will be filmed from diverse locations around the world, which are impacted by the issues discussed, including Singapore and Shanghai.
In addition to the broadcast element, which features commercial spots and vignettes, the series is supported with pre-recorded themed segments that include case studies and interviews around the topics that are addressed by the panel. These themed segments will air on CNBC in the run-up to each panel discussion. The series is also has a dedicated microsite, www.questionsforthefuture.tv, where viewers are able to e-mail comments on the issues discussed.
Questions for the Futureis an integral part of Shell International’s global corporate communications campaign because of the visibility to senior corporate executive audience base that is unique to CNBC, and its reach across Europe and Asia.
Judy Everett, Head of Corporate Identify at Shell International said, “Our collaboration with CNBC is a key element of our global communications campaign. It is an innovative approach which enables us to engage important stakeholders both face-to-face, when the programs are filmed, and then again when they are broadcast on CNBC. The new series, which focuses on energy issues, will help us to maintain the momentum that we created during series one.”
Liz Jones, European Sales Director, CNBC Europe added, “The Questions for the Future series is an excellent example of a bespoke cross-platform solution that we can create for clients. The series has enabled Shell to demonstrate to a senior and influential audience that it is at the heart of the energy issues that affect us all.”
Independent research conducted by Universal McCann for CNBC during the first Questions for the Futureseries (which looked at global economic and business issues), showed that Shell’s advertising awareness on the channel rose to a peak during the campaign. The research also showed that viewers were most likely to regard Shell as being an industry leader offering quality products and services. An estimated 1.9 million viewers watched the first series.
About Questions For the Future:
The series started in The Hague in April, and will run until November 2006. Each program, which will be hosted by CNBC Europe’s Geoff Cutmore, will be filmed in front of a specially invited live audience, who are able to participate in the debate following the panel discussion.
The next program will be filmed in Shanghai on 21 July and will consider answers to key questions about ‘Sustainable Cities.’ The program will first air on CNBC Asia on 3 August at 13.00 HK/Sing. This will be followed by a program that considers ‘Growing Energy Demand’ which will be filmed in Singapore on 4 September and will first air on CNBC Asia on 21 September at 13.00 HK/Sing
About CNBC Asia Pacific
In Asia Pacific, CNBC is headquartered in Singapore and is available in over 22 countries across the region and distributed to over 150 million households. CNBC Asia Pacific’s channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks. CNBC content is also distributed on the 3G platforms through selective markets. For more information, please visit us at www.cnbcasia.com
CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World’s Most Admired’ company in FORTUNE magazine's annual poll of executives (March 2006).
About CNBC Europe
CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and thousands of four and five star hotel rooms throughout Europe, the Middle East and Africa. CNBC Europe is wholly owned subsidiary of NBC Universal. NBC Universal is the broadcasting unit of the General Electric Company (GE). Visit cnbceurope.com for more information.
For further information, or for supporting photography, please contact:
+44 (0)20 7653 9398