No matter who you're voting for - one thing is clear: democracy is not cheap.
558 days from election day '08, and presidential hopefuls have already raised a mind-boggling $157 million dollars - five times first quarter totals in 2003.
In the last election - candidates raised what was then a record $684 million, but many are predicting this year's totals could pass the $1 billion mark.
And that could be just the beginning - the Supreme Court is considering relaxing campaign finance restrictions that would open the floodgates to special interest spending - funneling even more money into political process.
As Barack and Rudy fight it out on the airwaves, TV and radio companies will see a windfall.