Outdoor advertising is one of the oldest forms of media – and yet, it’s been very successful in the age of new media. Lamar Advertising (LAMR) is leading the charge, and after reporting better-than-expected revenues today, shares popped 4% even though the overall market was down dramatically.
Kevin Reilly, CEO of Lamar, joins the guys on the Fast Line to talk about how the outdoor advertising company continues to not only stay relevant; but stay pertinent in this digital age.
Reilly says the fragmentation of media - particularly newspapers, radio and television - is what’s driving Lamar’s strength. While other newspapers and broadcast outlets have been flat, Lamar is up single digits and it has been gaining share over the last three years or so, he says.