The Digital Revolution has been a hot topic on Fast Money. The guys have talked about the media migration as more and more people turn to the web for their entertainment needs. One company on the forefront of this revolution is aQuantive (AQNT) – an online advertising company that investors have liked as a takeover target.
Shares of AQNT soared Tuesday as the company reported a doubled quarterly profit. Brian McAndrews, the CEO of aQuantive, joins the guys on the Fast Line to discuss what’s next for his company – and what the Google/Doubleclick deal could mean for his bottom line.
McAndrews says Doubleclick is a direct competitor to aQuantive’s Atlas business, which serves and tracks advertising effectiveness online. He doesn’t think its acquisition by Google (GOOG) will do anything to change his company’s business strategy – mostly because, with Doubleclick rolled into Google, Atlas will be the only independent third party 'ad serving tool' with scale on the buy side and sell side.