No. 2 - At Disney's End

It promises to be a wonderful weekend for the Wonderful World of Disney with Pirates of the Caribbean: At World's End hitting theaters. The blockbuster franchise has brought in nearly $2 billion so far, and this third installment is widely expected to bring Disney plenty of box office booty.

Shares of the mouse house have been seeing steady gains leading up to this weekend, as TV's Dancing with the Stars and the ESPN network power its earnings. But after this weekend's monster release, are there any catalysts left to keep Disney's (DIS) stock going?

CNBC Entertainment and Media Reporter Julia Boorstin joins the guys for this conversation.

Julia says Disney Chief executive Bob Iger’s strategy is on target. That is, the movies Disney makes are going to be franchised products. From rides at the theme parks to books and DVD’s; Disney is all about branding and cross selling.

Jeff Macke says he loves Disney stock and he’s not worried that “Pirates” got some mixed reviews. However, he is worried about Ratatouille a Disney / Pixar film coming out later this year.

Julia says she saw a clip of Ratatouille and liked it.

Pete Najarian predicts Pirates 3 will crush Spider-Man 3.

Guy Adami adds sometimes it’s worth buying a stock just based on who runs the company. And Iger is worth the investment.

Eric Bolling says don’t own the stock right now. It’s too rich for him, although he likes the company. If the stock drops a few dollars it’s a buy, he says.

Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to

Trader disclosure: On May 24, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders:
Najarian Owns (JPM), (SPF), (MU, (EMC), (BIIB), (FITB); Bolling Owns (T), (DIS), (ICE), (NMX), Gold, Silver, Coffee, Sugar