NBC named Ben Silverman, the producer and program executive behind such hits as "The Office," and veteran NBC Universal executive Marc Graboff as the new co-chairmen of NBC Entertainment and NBC Universal Television Studio.
NBC Universal, a unit of General Electric, also the parent company of CNBC, said it reached a mutual agreement to part ways with Kevin Reilly, who was president of NBC Entertainment for the past three years.
Silverman and Graboff will report to Jeff Zucker, president and chief executive of NBC Universal.
In addition to "The Office," Silverman also spearheaded "Ugly Betty" and "The Biggest Loser." He brought "Who Wants to Be a Millionaire?" and "Big Brother" to the United States. He is the founder and chief executive of Reveille, an independent production and distribution company.
"They've decided to give him this role so he'll no longer take his bright ideas and his new content elsewhere, but he'll be exclusive to NBC," Julia Boorstin of CNBC reported.