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Pop Stock - True Religion Apparel

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It started with a juicy New York Post cover photo of New York Yankees star Alex Rodriguez modeling True Religion jeans.

And A-Rod isn’t the only A-lister who sports them. True Religion duds have been spotted on everyone from Paris Hilton to Britney Spears to our very own Eric Bolling.

Earlier this month, the small apparel company decided against putting itself up for sale. A-Rod may have put True Religion on the map, but can it stay there without a takeover? The guys ask CEO and chief designer Jeff Lubell.



Lubell is confident. He says the company’s stores are doing well and there is plenty of excitement about rolling out the retail venture as well as enhancing infrastructure.

There’s no question the A-Rod story is responsible for this stock’s initial boost, but Eric Bolling says True Religion is “in the right space at the right time” as high-end retail continues to run "fantastically".

Lubell won’t say if there’s a price at which he’d sell the company. “We’re focused on building out the brand,” he says.

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DISCLOSURE:
Stacey Briere Gilbert Is Chief Options Strategist For Susquehanna Financial Group, LLLP
Gilbert Is Head Of Market Intelligence Research For Susquehanna Financial Group, LLLP
Gilbert Does Not Cover Individual Securities But Does Recommend Trading Strategies; An Affiliate Of Susquehanna Financial Group, LLLP Is An Options Specialist In Certain Of The Stocks Discussed By Gilbert; An Affiliate Of Susquehanna Financial Group, LLLP Is A Market Maker In Certain Of The Stocks Discussed By Gilbert; Gilbert Owns (TIE); Susquehanna Financial Group, LLLP And Affiliates Own More Than 1% Of The Shares In (CAL); Bolling Owns Gold, (ICE), (NMX); Najarian Owns (STX), (MS), Is Short (AMR) and (CAL); GE Is The Parent Company Of CNBC

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