It started with a juicy New York Post cover photo of New York Yankees star Alex Rodriguez modeling True Religion jeans.
And A-Rod isn’t the only A-lister who sports them. True Religion duds have been spotted on everyone from Paris Hilton to Britney Spears to our very own Eric Bolling.
Earlier this month, the small apparel company decided against putting itself up for sale. A-Rod may have put True Religion on the map, but can it stay there without a takeover? The guys ask CEO and chief designer Jeff Lubell.