“You might say $200,000 for a tent is a lot of money, and it is!” said Mimi Griffin, director of marketing in the U.S Open Championship.
“Except when you break it down on a cost per person basis, you’re talking about 100 tickets per day, seven days," she added. "You’re talking about a cost of maybe $250 to $350 per person. And if you have a company or client that’s bringing tens of thousands of dollars in business, of course you’re going to spend that kind of money on them.”
Around 60% of the companies who have tables and tents are located in the Pittsburgh area near the Oakmont Country Club, while the other 40% are national. But they all say it’s hard to even estimate return on investment.