Laura Udall is the mom-inventor of Zuca. As a mother of three, Laura became concerned about the physical health risks her children faced from carrying heavy backpacks. So Laura created a rolling gear bag with a built in seat. Laura then realized that adults face the same back issues as children - so Zuca is also made for grown ups.
Prior to launching Zuca, Laura and her husband were both in management roles in the high tech industry. The collapse of the tech industry in Silicon Valley and the loss of their jobs was the catalyst that caused them to take a part-time passion and make the entrepreneurial leap. Zuca reports $2.5 million in sales.