What is the easiest way to think of a new invention? It’s so simple sometimes it boggles my mind: Take anything from your every day life and MAKE IT BETTER! If there’s a niche that’s not being filled or a way to improve anything you do, I guarantee people will buy it. The trick is just spotting that opportunity. Million dollar ideas are literally everywhere, waiting for someone to stumble upon them. If these products don’t make you realize that, I don’t know what will.
What my guests on Monday did is they took something that frustrated them so much that they just had to do something about it! Take Cozy Friedman for example. She took a parent’s monthly nightmare--getting a child a hair cut--and transformed it into something the kids were virtually begging to do. Jennifer Panepinto and Gregg Levin--with both Mesu Bowls and the Perfect Curve--have taken a process and simplified it, making life easier, AND are now making millions! Quiqlite, Breezies and the Peanut sling also accomplish similar things, plain and simple: they make things better, they make life easier.
The take-home message here is that you don’t have to come up with something entirely novel for it to be a winning innovation. You can’t let the thought that "this is too simple, this is too easy" stop you from really pursuing an idea you believe in. Most of the time, when an idea or a product is just "too simple" or "too easy" and it’s not already out there, you’ve got yourself a million dollar idea!
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