×

No.1 - Move Over Mickey

Shares of The Walt Disney Company (DIS) have lagged this year, partly on concerns about the company's growth strategy. Well, The Mouse House has responded by expanding into another kind of rodent: Rats! Tomorrow, it will release ”Ratatouille”. Can this film -- focused around French rats -- justify to investors the $7 billion merger with Pixar and jumpstart the stock?

CNBC Media Reporter Julia Boorstin joins the guys for this conversation.

Boorstin says no single movie can justify a $7.5 billion dollar investment, but she feels ”Ratatouille” shows that Pixar is super-creative. Boorstin also thinks it’s exactly what Disney needed.



Boorstin adds this movie is not expected to perform as well as Pixar's “Cars” and there are not as many tie-ins for kids. However she adds they’re trying adult tie-ins such as "Ratatouille" wine and cheese selling at Costco (COST).

Dylan Ratigan asks the traders what they think?

Jeff Macke thinks it’s going to be a bust, but Guy Adami counters that Jeff might be surprised.

Eric Bolling tells investors to own Disney at $30, but not yet.

Pete Najarian tells the panel that he likes Time-Warner (TWX) more.

______________________________________________________
Got something to say? Send us an e-mail at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to fastmoney@cnbc.com.

Trader disclosure: On June 28 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Najarian Owns (IMMR); Bolling Owns (DIS), (T), (XOM), Sugar, Gold