Van Stolk is implementing a turnaround that taps into the ultra-hot energy drink market. Jones is entering into a pact to use an anti-stress amino acid popular in Japan as an active ingredient in a new energy drink, he says. The ingredient, considered safe by the FDA, is wildly popular in Japan because it provides focus without the stimulant side effects that caffeine-based energy drinks have. With the energy drink market growing “at leaps and bounds,” Van Stolk is hopeful that Jones could benefit as it looks to introduce this new beverage.
In addition to entering into the energy drink space, Jones is in the process of moving from being sold in 1,400 retailers to 15,000 – quite a leap for a once-niche soda company. Van Stolk urges caution as the brand expands. Turnarounds of this caliber take longer than a quarter to be fully implemented and their effects seen, he says.
Jeff Macke is back to being bullish on JSDA, but the rest of the traders would rather wait it out. Around 30% of the float is short, Pete Najarian says, so there’s no need to rush in. Eric Bolling prefers Hansen (HANS) for its energy drinks, or Pepsi (PEP), which is “always a great call.”