Media empire builder Rupert Murdoch covets Dow Jonesfor its editorial content and clout rather than any extra dollars the acquisition would add to News Corp.'s bottom line.
Those who say Murdoch will get just a premium national newspaper, The Wall Street Journal, and a so-so magazine, Barron’s, aren’t taking the long view and overlook the synergies the acquisition would provide.
Murdoch plans to launch a TV business channel on Oct. 15 and the acquisition of Dow Jones will give the startup immediate prestige and top-notch content. The Journal’s online edition is subscription based, bucking the typical Internet model of free distribution.