Lots and lots of soda--7,500 bottles worth, stacked along specially-contructed windows that show them off day or night.
Want Carousel Blue Razz? How about an AJ Stephans raspberry lime rickey? Need a Brainwash? You can try up to 486 kinds of soda at "Pops."
McClendon spared no expense making sure everything is just right.
"I'm kind of a get-it-done-in-the-trenches kind of guy," he says. "I think that's how you win."
But winning also means turning a profit. Something McClendon knows a little about as CEO of the nation's largest natural-gas company. He started it in the 1980's with an investment of just $50,000. Today it's worth $16 billion.
"Will this make money? absolutely!" he says. "Would anybody else have done it quite the way we did it? Probably, this is a little unconventional."
Unconventional but unique--from the futuristic canopy and gas pumps to the 66-foot high "Pops" sculpture that makes a nighttime drive past the establishment something to behold.