The European Commission said it had set a review deadline of Oct. 26, when it could approve the deal, give a two-week extension or open an in-depth, four-month investigation.
"We are asking the European Commission to look at the proposed acquisition. We believe this deal is positive for both users and advertisers, and fosters competition," Julia Holtz, Google's competition counsel, told Reuters.
But rival Yahoo
"The deal raises important questions about the future of Internet advertising. These questions warrant an in-depth debate and review by a broad range of Internet publishers, advertisers, service providers and governments in Europe and elsewhere," said Toby Coppel, managing director of Yahoo Europe.
Others including Microsoft