Singapore, 11 June 2007 – CNBC, First in Business Worldwide and the New Zealand Trade and Enterprise announced a sponsorship of a special week of Squawk Box on the Road: New Zealand.
This campaign will feature CNBC's signature show "Squawk Box" broadcasting live from Auckland and Wellington for the week of October 15,2007, preceding the Rugby World Cup Final in Paris.The programme sponsorhip will be complemented by a 3 month on-air advertising campaign.
"Squawk Box" is CNBC's flagship morning program that CNBC's c-suite, elusive and elite target audience tune into to stay ahead. "Squawk Box" speaks to the biggest corporate leaders in the Asia Pacific region, and provides insightful business and financial scoops. The program brings concise and intelligent reporting from major financial capitals in the region, by the best business journalists in the Asia Pacific. "Squawk Box" embodies the best of regional broadcast business journalism.
CNBC's anchor Martin Soong will be in New Zealand to interview the nation's most influential business, political and opinion leaders. Martin will also speak with top business analysts to find out their views on the country's overall economic and financial climate.
In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following the conclusion of Squawk Box on the Road: New Zealand. It will be aired on the weekend of 27th October 2007.
This is the second time this year that New Zealand Trade and Enterprise has partnered with CNBC Asia Pacific. In February, they sponsored a special themed series of CNBC's "Managing Asia" featuring leading corporate figures in New Zealand. Interviewees included Andrew Ferrier - CEO of Fonterra, John Bongard - CEO, Fisher & Paykel Appliances and Jeremy Moon - Founder & CEO of Icebreaker.
Grant McPherson, Regional Director, New Zealand Trade and Enterprise said, "Having previously worked with CNBC Asia Pacific with great results, we look forward to attaining further awareness and exposure for the New Zealand business community amongst CNBC's core audience base of corporate decision makers in the Asia Pacific region."
Adrian New, Senior Vice President, Advertising Sales, CNBC Asia Pacific added, "The success of the first campaign that New Zealand Trade and Enterprise collaborated with us on, demonstrated the effectiveness of CNBC as the best medium in Asia Pacific to reach Corporate Decision Makers and Investors. This second campaign is a testament to the creative solutions that we are able to offer our clients to help them meet their marketing objectives.
About New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is the New Zealand government's national economic development agency. Through its global network of offices, NZTE works with international businesses and investors connecting them to New Zealand business opportunities.
About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides eight hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on www.cnbc.com. CNBC content is also distributed on mobile platforms through selective markets.
For more information, please visit us at asiatv.cnbc.com.
CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World's Most Admired' company in FORTUNE magazine's annual poll of executives (March 2007).