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CNBC in Asia Pacific Appoints Senior Vice President, Advertising Sales

Singapore, 13 August --- CNBC, First in Business Worldwide, today announced the appointment of Toby Hayward to its Asia Pacific team, as the Senior Vice President, Advertising Sales. Hayward will report to Jeremy Pink, President and Managing Director of CNBC Asia Pacific. Hayward, who will be based in Singapore from 27 August 2007, will be responsible for all advertising sales for the CNBC owned family of networks in the Asia Pacific region, as well as meeting revenue goals of CNBC (U.S.) and CNBC Europe from advertisers in the Asia Pacific.

In this capacity, Hayward will oversee CNBC's regional advertising sales and sales support teams. He will also be responsible for developing strategies to provide custom made integrated solutions to clients to meet their marketing objectives, including program sponsorships, and using on ground events, online and mobile platforms to complement the on air campaigns.

Hayward is a veteran in the industry, with nearly 30 years of media buying and selling experience under his belt. He last held the position of Executive Vice President, Advertising Sales/Pan Regional Group, MTV Networks in Singapore. In this capacity, he had substantially increased advertising revenue for the network, as well as established new sales offices and teams in Japan, Korea and Hong Kong. He was also responsible for a number of multi million dollar, ground-breaking deals.

Hayward also worked for Star TV, firstly as the Vice President of Client Services, then as the Executive Vice President of Advertising Sales, overseeing advertising sales and sales support for the region.

Prior to this, Hayward worked in various media buying roles for 15 years, including being the Regional Media Coordinator for McCann Erickson Advertising, based in Hong Kong, and the Broadcast Director for Leo Burnett Advertising, based in London.

"We're delighted to have Toby on board as part of our Executive team," Pink said.

"Given his vast experience, his impressive track record and credentials, we look forward to the continuous growth of the network's sales revenue within the region, and globally," Pink said.

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary China Business Network, and a partnership with Digital Chosne, one of the premier media conglomerates in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at asiatv.cnbc.com.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the 'World's Most Admired' company in FORTUNE magazine's annual poll of executives (March 2007).

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