Ornstein: The Beckham thing was very unique. About 175 million impressions was the last count I got from adidas on worldwide exposure. We got The London times, Bangladesh times, there was Reggie and Beckham in places that Reggie would have never gotten to.
Me: People say Peyton Manning is overexposed, but I'm starting to hear that about Reggie. What's your opinion?
Ornstein: I talked to Coach Madden, who I worked for the 70s about overexposure, doing too much with Reggie. And John said, "You don't know how long Reggie is going to be hot, how long he's going to play? I would do anything and everything you can do as long as the company he works with are classy companies."
Me: Reggie's jersey was the league's best seller. You guys said you would donate some money from the sales to New Orleans. Do you know how much?
Ornstein: I think we donated about $200,000 in royalties from the jersey sales.
Me: I know Reggie has an exclusive autograph deal with GTSM marketing in Hawaii, how's the signature market for him?
Ornstein: We've kind of slowed down signing for a while to get the market cleaned out a little bit. Reggie's a hot signature. When we go to a show there's 1,500 people on line to get his autographs
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