Russia has long been synonymous with vodka and the author of "Dancing with the Bear" Roger Shashoua is using the nation's love of the drink to highlight his new book about doing business in Russia.
The Potemken bar in London is linking five vodka-based cocktails to the share prices of Russian companies listed in London. The higher the share price goes, the more alcohol the cocktails contain.
CNBC Europe's Anna Martin caught up with the Shashoua in the Potemken to sample some of Russia's finest.
"The Russia bear is strong," Shashoua said. "When you sign contract in Russia it's a marriage contract, there's a lot of obligations … to avoid a divorce, be a good husband."
Make your own Russian Cocktails:
The OAO TATNEFT Shashouroshka
Zubrovka & honey vodkas, apple juice. fresh & aromatic
OAO TATNEFT is one of the largest companies in the oil and gas sector of Russia. The Company incorporates oil and gas production boards, crude oil and gas refining companies, as well as enterprises and servicing works selling the crude oil and also the products of crude oil and gas refining and petrochemical products.
The Rostelecom Communication Communist
Double cherry vodka, cranberry juice, lime
Rostelecom, Russia’s national long-distance operator, is the country’s leading fixed-line telecommunications company. The Company owns and operates a 150,000 km nationwide fiber-optic backbone network, enabling the provision of a growing range of telecommunications products and services across the entire Russian Federation and international markets
The Evraz Steely Dan
Vodka, Kahlua, milk & Stolnaya Vanilla
Evraz Group S.A. is one of the largest vertically-integrated steel and mining businesses. In 2006, Evraz Group produced 16.1 million tonnes of crude steel. Evraz Group’s principal assets include three of the leading steel plants in Russia: Nizhny Tagil (NTMK) in the Urals region and West Siberian (Zapsib) and Novokuznetsk (NKMK) in Siberia, as well as Palini e Bertoli in Italy, Evraz Vitkovice Steel in the Czech Republic, and Evraz Oregon Steel Mills headquartered in the USA.
The MMC Norilsk Nickel Nickeltini
Wyborova apple vodka, apple juice & elderflower cordial
MMC Norilsk Nickel is the world's largest producer of palladium and nickel, one of the leading platinum producers and one of the largest copper producers. The Company also produces a large number of by-products, including metallic cobalt, rhodium, silver, gold, tellurium, selenium, iridium and ruthenium.
The Surgutneftegas ‘Surgut’ Sunrise
Midori liqueuer, tonic water & Impuls melon vodka
Surgutneftegas is one of the largest oil companies in Russia. Prospecting, gas- and oil-field construction and development, oil and gas production and marketing, oil and petrochemical products producing and marketing come within the scope of the company’s activities.