At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: do anything you want, but make sure it's something that gets attention for the big sponsor. And yet, the directors--head honchos, or whatever they are called--of these tournaments all do the same thing: Boring, we've-seen-it-before designs. It's a big cup. A big plate. A big golf ball. You get my drift. Nothing special.
Do me favor, people, do something that's not in the trophy catalog. If you do that, you will get attention. Take, for example, the people at the Longs Drugs Challenge. Christie Kerr won the tournament for her first LPGA Tour win and she didn't care what it looked like. But because we all did, I bet more people googled "Longs Drugs" than watched the event itself.