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NIKKEI Correspondents provide LIVE business and financial news from Japan on CNBC’s Worldwide Exchange

Singapore, 21 September 2007 – CNBC, First in Business Worldwide, and Nikkei Inc. have strengthened their partnership by creating, in collaboration, a special segment on CNBC’s live global daily business news program, Worldwide Exchange. To be launched on 1 October 2007, the segment will be known as The NIKKEI Business Report.

Business is global, and Worldwide Exchange is the 1st LIVE global business and financial news program, focusing on global investment issues, and analyzing the trends and economic indicators that are influencing those who are investing across international markets. Tapping on the Network’s global resources and expertise, "Worldwide Exchange" is simulcast from Singapore, London and New York, providing a global audience, news and information at the close of the trading day from Asia, the middle of the trading day in Europe and the pre-market action in the U.S. "Worldwide Exchange" is aired every business day, in Asia from 5 pm to 7 pm SIN / HK time (6 pm to 8 pm Japan time), 10 am to Noon CET (9 am-11 am in the UK) and 4 am to 6 am EST in the U.S.

The launch of ‘The NIKKEI Business Report’, on Worldwide Exchange, is a perfect complement to the program. During the segment, Nikkei’s renowned newspaper reporters will provide LIVE reporting of the biggest breaking business, financial and economic news and information from Japan, one of the stronger and more dynamic economies in Asia. Market movements in Japan have implications on global businesses, and reports from credible and experienced Nikkei journalists, live from Tokyo, will add a powerful dimension to the Worldwide Exchange. This segment will be aired globally anytime between 5.30 pm and 5.45 pm SIN / HK (6.30 pm and 6.45 pm Japan time), 10.30 am and 10.45 am CET (9.30 am and 9.45 am in the UK) and 4.30 am and 4.45 am EST in the US.

"It is the first time for Nikkei to provide live news on a global broadcaster's platform," says Mr. Ryoki Sugita, President and CEO of Nikkei Inc. "This has great significance for Nikkei to enhance overseas distribution of news and analysis from Japan in cooperation with such an internationally renowned network as CNBC."

“Nikkei is one of the largest and most prominent media conglomerates in Japan, and has a long standing tradition of journalistic integrity and excellence, which matches the caliber of CNBC, First in Business Worldwide” said Mr. Jeremy Pink, President and Managing Director, CNBC Asia Pacific. “The addition of ‘The NIKKEI Business Report’ on "Worldwide Exchange," which reaches nearly 400 million households worldwide, expands the breadth and depth of our global business and financial news coverage, providing CNBC’s global audiences, enhanced access into the second largest economy in the world, and therefore, a more thorough and complete picture of the global economy.”

“We look forward to strengthening this partnership further, and enjoying a long term mutually beneficial collaboration with Nikkei Inc,” concludes Mr. Pink.

About Nikkei Inc.

Founded in 1876, Nikkei Inc. is the primary source of business information for top executives and decision-makers in Japan. Its flagship newspaper, The Nikkei, is the world's largest business daily with a circulation of over 3 million, combining both incisive articles on economics, business, finance and politics with first-rate reporting on social affairs, cultural events and sports.

All Nikkei's four other newspapers lead in their fields. The Nikkei Weekly is Japan's only English-language business newspaper; The Nikkei Business Daily covers the latest developments in such fields as biotechnology, marketing and electronics;The Nikkei Financial Daily provides in-depth analysis on international and domestic capital and money markets; and The Nikkei Marketing Journal covers Japan's commercial marketing and distribution sectors.

In addition to publishing five newspapers, the Nikkei Group supplies business-focused information across the globe through a variety of channels, ranging from electronic media to broadcasting and books, magazines and other publications.

For more information, please visit us at www.nni.nikkei.co.jp.

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary China Business Network, and a partnership with Digital Chosne, one of the premier media conglomerates in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at www.asia.cnbc.com.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World’s Most Admired’ company in FORTUNE magazine's annual poll of executives (March 2007).

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