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Trading A Wii World

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Nintendo's Wii isn’t only crushing competitor Sony PlayStation in Japan – it’s also forging some unusual business arrangements. Tennis giant "Prince" -- maker of Maria Sharapova's tennis rackets -- is now making rackets to go along with your Nintendo console. Can you "play" this development?

CNBC Sports Business Reporter Darren Rovell joins the panel for this conversation. Following are excerpts.

Wii tennis is the hottest thing going, says Rovell. And Prince wants to get in the game. So they made a racket for the Wii which retails for $14.95.

Jeff Macke doesn’t think Wi rackets will provide a huge revenue stream for Prince. However it suggests to him, that Nintendo is becoming more culturally relevant.

He adds Activision (ATVI) and Electronic Arts (ERTS) make more money from Wii than PlayStation because their Nintendo games involve less complicated "motion" technology.

Macke thinks the trade is Activision, Electronic Arts and GameStop (GME) on a pull back.

Pete Najarian also likes Electronic Arts as well as NVIDIA (NVDA).

Karen Finerman says she’s intrigued.

Symbol
Price
 
Change
%Change
FHGUAX
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GME
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NVDA
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Trader disclosure: On Oct 2, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Macke Owns (ATVI), (EMC); Najarian Owns (BIDU), (UA), (PDLI); Najarian Owns (GS) Options; Finerman Owns (GS); Finerman's Firm Owns (DAI), (LEN), (NVT), (NMX), (NYX), (KSS); Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Owns Russell 2000 Puts;