Singapore, 11 October 2007 CNBC, First in Business Worldwide, is expanding its presence into New Zealand. On 15 October 2007, CNBC will be distributed to 670,000 homes in New Zealand, on Sky Television, New Zealand.
"CNBC is the pre eminent global investor network, providing fast, accurate, actionable and unbiased business news," said Matt Christie, Regional Manager, Australia and New Zealand. "We have expanded significantly in the Australasia region this year, and we are delighted to partner with Sky Television who is the prominent platform in New Zealand. CNBC is a dedicated business news channel committed to providing business news coverage that is pertinent to our viewers in New Zealand."
"We are delighted that CNBC has joined the Sky Television platform in New Zealand," said John Fellet, CEO SKY Television, New Zealand. "CNBC is a powerful, global brand and delivers unparalleled global and local business news, which our New Zealand viewers will value. The strong support received from New Zealand's leading financial institutions was also influential in the distribution of CNBC in this country."
CNBC will be aired on Channel 95 on Sky NZ.
CNBC will be commemorating this expansion by broadcasting its signature show "Squawk Box," live from Auckland and Wellington for the week of October 15,2007. Squawk on the Road – New Zealand is sponsored by the New Zealand Trade and Enterprise.
"Squawk Box" is CNBC's flagship morning program that CNBC's C-Suite, elusive and elite target audience tune into to stay ahead. Squawk Box speaks to the biggest corporate leaders in the Asia Pacific region, and provides insightful business and financial scoops. The program brings concise and intelligent reporting from major financial capitals in the region, by the best business journalists in the Asia Pacific. "Squawk Box" embodies the best of regional broadcast business journalism.
CNBC's anchor Martin Soong, one of the best-known business journalists in Asia Pacific, will be in New Zealand to interview the nation's most influential business, political and opinion leaders. Martin will also speak with top business analysts to find out their views on the country's overall economic and financial climate.
Some of the guests scheduled to appear on Squawk on the Road – New Zealand, include:
a. Hon. Dr. Michael Cullen – Deputy Prime Minister and Minister of Finance (NZ)
b. Hon. Phil Goff – Minister of Trade (NZ)
c. Matt Aitken – CEO, WETA Digital
d. Don Huse – CEO, Auckland International Airport
e. Keith Turner – CEO, Meridian Energy
In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following the conclusion of Squawk Box on the Road: New Zealand. It will be aired on the weekend of 27th October 2007.
John Casey, Director, News and Programming CNBC Asia Pacific said that CNBC is the preeminent investor network, reaching nearly 400 million households worldwide.
"We take our business seriously because there is nothing more important than getting it right when people's money is on the line," he continues. "60% of CNBC's viewers act on the accurate and unbiased information they get from us so we are sure that Squawk on the Road – New Zealand will resonate with the business and investing communities, both in New Zealand, and also around the region."
This is the second time this year that CNBC has focused an entire program on New Zealand businesses. In February, a special themed series of CNBC's "Managing Asia" featuring leading corporate figures in New Zealand was produced, also with New Zealand Trade and Enterprise. Interviewees included Andrew Ferrier - CEO of Fonterra, John Bongard - CEO, Fisher & Paykel Appliances and Jeremy Moon - Founder & CEO of Icebreaker, who will also be appearing on Squawk on the Road – New Zealand.
Squawk on the Road – New Zealand will air LIVE on Channel 95 on Sky NZ form 15 October 2007 – 19 October 2007 at 12 pm (NZ). Squawk on the Road – New Zealand will also be shown on CNBC.com on http://asiatv.cnbc.com
About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on www.cnbc.com. CNBC content is also distributed on mobile platforms through selective markets.
For more information, please visit us at www.asia.cnbc.com.
CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World's Most Admired' company in FORTUNE magazine's annual poll of executives (March 2007).