CNBC Adds 2 million households the Asia Pacific Region

Singapore, 26 October 2007 – CNBC, First in Business Worldwide, the pre-eminent global investor’s network, providing fast, actionable, accurate and unbiased business and financial news, has expanded significantly in Asia Pacific this year.

CNBC Asia Pacific re-launched their business day programming schedule, creating 5 new shows and increasing Asia Pacific programming to 9.5 hours every business day, established a bureau in Sydney, launched a new suite of mobile products, established a partnership in Korea with Digital Chosun, strengthened the cooperation with premier news organizations in the Philippines and Japan providing special local segments into CNBC’s programs. Also, CNBC Asia Pacific has added nearly 2 million households to their regional footprint.

“CNBC, reaching nearly 400 million households globally, has enjoyed significant growth in the Asia Pacific region, especially in new markets, as well as with new partners,” said Jacqueline Lam, Head of Distribution, CNBC Asia Pacific. "We would like to thank our partners, and we look forward to a long and mutually beneficial co-operation with them."

CNBC Asia Pacific has expanded significantly in Korea, New Zealand and Vietnam this year. CNBC has added a little more than 1 million households in Korea on the Qrix and Areum Broadcasting Network platforms, nearly 700,000 households in New Zealand, on the Sky TV platform, and at least 333,000 households in Vietnam, on both Ho Chi Minh Cable TV and Vietnam Cable TV.

"The success of a television channel is dependent on how the channel is able to refresh itself, adapt to changes and yet be able provide it’s core competencies that the audience values,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. “CNBC is committed to growth and expansion in the Asia Pacific region this year, by enhancing our programming, integrating and distributing of content on multiple platforms, as well as strengthening our relationship with key partners in the region."

"This significant increase to our footprint is a testament to the success of our growth, and also reinforces the channel being the most watched regional business news channel by affluent viewers, investors, C-suites, business decision makers, financial professionals, top management personnel and opinion leaders in Asia Pacific *," he concluded.

*Source PAX Q3 06 – Q2 07 (including SEA, Australia, India, Tokyo, HK)


About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on www.cnbc.com. CNBC content is also distributed on mobile platforms through selective markets.

For more information, please visit us at www.asia.cnbc.com.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World’s Most Admired’ company in FORTUNE magazine's annual poll of executives (March 2007).

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