TOKYO (Thomson Financial) - Japan's Softbank Corp beat rivals KDDI Corp and NTT DoCoMo Inc in attracting new cellphone subscribers in October, aided by an aggressive marketing and commercial campaign, according to data released Wednesday by the Telecommunications Carriers Association.
Softbank Mobile added a net 158,600 subscribers in October, while KDDI gained a net 133,800 subscribers to its 'au' and 'tu-ka' services. NTT DoCoMo added a net 39,100 subscribers.
Softbank has now beat its rivals for the sixth straight month.
At the end of October, Softbank Mobile had 17.21 million subscribers, NTT DoCoMo had 52.98 million and KDDI had 29.35 million.
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