Swisscom to halve BluewinTV installation costs by end-2008 - CEO

ZURICH (Thomson Financial) - Swisscom AG plans to halve installation costs for BluewinTV by the second half of 2008. "As of the second half of 2008, installation cost per client will drop to 750 sfr," said chief executive CEO Carsten Schloter.

Currently, the Swiss telecoms group charges some 1,300 sfr per installation. Earlier today Swisscom said that by September over 60,000 customers had subscribed to Bluewin TV, after chief executive Carsten Schloter had forecast a customer base of 80,000 by year-end for the troubled unit. Swisscom also said it plans to launch HDTV along with the European Championship EURO 2008 at the latest. jmt/jrr COPYRIGHT Copyright Thomson Financial News Limited 2007. All rights reserved.

The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.