CNBC News Releases

CNBC's "American Originals: Levi's" will Premiere on December 18th

Beth Goldman

"American Originals: Levi's" will premiere on Tuesday, December 18th at 10PM and 1AM ET on CNBC, pre-empting "The Big Idea With Donny Deutsch," which normally airs at that time.

The show will repeat on Sunday, December 23rd at 9PM ET.

Levi Strauss & Co. is an American icon that has swept the globe. In this CNBC one-hour special, "American Originals: Levi's," CNBC goes behind the scenes at Levi Strauss & Co. to talk to its CEO, designers and historian about the qualities that made Levi's into the king of denim, the designer jean wars that put the company into a financial slump and the new partnerships and lines the company is trying out to get back on the comeback trail. In the special, CNBC also talks to a vintage jeans expert about the value of vintage Levis to see if you have a fortune in your closet.

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