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Inside The Consumer Mind

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To figure out the winners and losers among the ranks of retail, you need to go inside the shopper's mind to get your trade. Companies that build relationships with their customers are usually winners. And at the core of that relationship is respect, Jeff says, because respect leads to loyalty.

If you’re shopping for retail stocks, you might want to ask yourself a few basic questions. Is it easy to find what you want? Are you able to quickly locate a bathroom or the exit? Do the employees speak clearly and answer questions? If so, then the store is probably connecting to consumers, Macke explains. And it's possibly a good long-term buy.

Companies that Macke thinks “do it right” are Target (TGT), Costco (COST),Disney (DIS) and Well Fargo (WFC). They all connect with their clients, he says.

Karen Finerman feels Wal-Mart (WMT) is a buy on these criteria.

Guy Adami likes Saks (SKS) and Tiffany’s (TIF).

Pete Najarian prefers McDonald’s (MCD).

Symbol
Price
 
Change
%Change
COST
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DIS
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MCD
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SKS
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TGT
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TIF
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WFC
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WMT
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Trader disclosure: On Dec. 3, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (ATVI), (DIS), (COH); Najarian Owns (ETFC); Najarian Owns (COP) Options,(HANS) Options, (TSL) Options; Finerman's Firm Owns (SKS), (TSO), (WMT), (CROX), (KSS); Finerman's Firm Owns (MSFT) Options; Finerman's Firm And Finerman Own (GS); Finerman's Firm Owns (AEO); Finerman's Firm Is Short (BIG), (LEN), (MBI), (SPY), (IYR), (IWM), (IJR); Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Finerman's Firm Owns Russell 2000 Puts; Finerman's Firim Is Short (MDY) And Owns (MDY) Puts