To figure out the winners and losers among the ranks of retail, you need to go inside the shopper's mind to get your trade. Companies that build relationships with their customers are usually winners. And at the core of that relationship is respect, Jeff says, because respect leads to loyalty.
If you’re shopping for retail stocks, you might want to ask yourself a few basic questions. Is it easy to find what you want? Are you able to quickly locate a bathroom or the exit? Do the employees speak clearly and answer questions? If so, then the store is probably connecting to consumers, Macke explains. And it's possibly a good long-term buy.