He adds, Although the weakness of the dollar has hurt us a little, we’ve taken some moves to raise prices and we’ve narrowed the gap on our margins."
Can you accelerate performance in the face of currency weakening and soft commodity price increases?
“For us they are the same variable,” Puzder says. “You end up with potatoes being very expensive right now because the Chinese are buying them – because the dollar is so low. What we have to do.. is raise prices.
He adds, "We’re the premium priced brand because we use better ingredients.. so we raise our prices a little more slowly than the other guys. But everyone is raising prices.”
Dylan Ratigan ask the panel what they think of CKR?
The traders aren’t terribly excited by this stock.
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Trader disclosure: On Dec. 12, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (ATVI), (YHOO), (INTC); Najarian Owns (CSCO), (ADCT); Najarian Owns (GOOG) Options, (GS) Options, (TSO) Options, (YHOO) Options, (BIIB) Options; Finerman's Firm And Finerman Own (GS), (FTWR); Finerman's Firm Owns (VLO), (SUN), (YHOO), (TSO); Finerman's Firm Owns (MDY) Puts And Is Short (MDY); Finerman's Firm Is Short (SPY), (IJR), (IYR), (IWM), (MBI); Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Finerman's Firm Owns (BIIB) Options; Finerman's Firm Owns Russell 2000 Puts; Finerman's Firm Owns S&P 500 Puts; CNBC Is A Service Of NBC Universal And Dow Jones; GE Is The Parent Company Of CNBC; NBC Universal Is The Parent Company Of CNBC; Vivendi Owns 20% Of NBC Universal, The Parent Company Of CNBC